PROJECT: “EVEN USED, NOTHING RUNS LIKE A DEERE” CAMPAIGN AD

In tough economic times, farmers can’t always afford to buy new equipment. By demonstrating how John Deere Used Equipment delivers equal performance and reliability as new equipment this concept speaks to the legendary quality John Deere is known for by utilizing its brand promise.

PROJECT: CUSTOMER DIRECT MAIL

Not only does John Deere sell equipment, but they also offer their customers a full range of financial tools known as the Multi-Use Account, which is essentially an operating line of credit. Our objective was to help John Deere VIP customers maintain their Multi-Use Accounts by collecting current financial information using hand-written inputs via snail mail.

We wanted to compel customers to respond by crafting an intriguing communication and rewarding them with a thoughtful, useful gift that demonstrates John Deere’s appreciation and respect. Farmers received this mailed folder with the necessary forms to fill out and return to John Deere. A “plantable” pencil was included. When planted in soil, the pencil grows into a specific herb, which is why we chose the herb visual for the inside of the folder.

PROJECT: SERESTO PRODUCT LAUNCH

Bayer Animal Health was launching a new 8-month collar for dogs and cats to protect them from fleas and ticks. With so many products on the market, this campaign needed to stand out and stop competitors in their tracks.

Weird things happen when concepting. I was distracted by a car commercial on TV. Little did I know the influence it left on me. I kept thinking about the luxury and power of this car and this collar. The circular nature of the collar and the circular elements of the car were an easy connection. This was the perfect visual way to communicate the power of this collar and the ease-of-use. All graphics were CGI to create the car and collar concept.

This is a fun medium to work in because of the endless possibilities. You can go gorilla-style with your creative or keep it traditional with a billboard. Either way, this is a great opportunity to make an impact. I’ve enjoyed working in this medium because it changes the way you think about design. Simplicity is key with typography and visuals. I’ve worked on wrapping cars to public transportation vehicles. It’s always fun to present to the client because they can look at marketing in a new way.

PROJECT: COLD BREW POSTER

With its ongoing expansion into more retail locations, Kansas City’s The Roasterie continues to add more product offerings. With the launch of Cold Brew, they need point-of-purchase posters to promote the new product. This is one in a series of posters I created that feature a different coffee bean from around the world.